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Behaviour as seen by the actor and as seen by the observer.

Journal of Personality and Social Psychology, 27, Attitudes vs. Social Forces, 13, Cognitive consequences of forced compliance.

Journal of Abnormal and Social Psychology, 58, Experiments in intergroup discrimination. Experiments in group conflict.

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F How people interact in conferences. G A study of prisoners and guards in a simulated prison. Pigeons in a pelican.

American Psychologist, 15, OLDS, J. Positive reinforcement produced by electrical stimulation of the septal area and other regions of the rat brain.

Journal of Comparative and Physiological Psychology, 47, Failure to escape traumatic shock. Journal of Experimental Psychology, 74, Teaching sign language to a chimpanzee.

Science, , A Teaching Sign Language to a chimpanzee. Forty years of rhesus research.

New Scientist, 82, The curious behaviour of the stickleback. Population density and social pathology.

Sex Differences in response to children's toys in nonhuman primates. Hemisphere deconnection and unity in conscious awareness.

Encyclopedia of Applied Psychology

American Psychologist, 23, Cognitive, social and physiological determinants of emotional state. Psychological Review, 69, The relation of eye movements during sleep to dream activity: An objective method for the study of dreaming.

Journal of Experimental Psychology, 53, Yoon, Advertising Psychology. Trafimow, Attitude Measurement.

Principles and Methods of Social Research

Weiner, Clinical Assessment. Ter Laak and M. DeGoede, Educational and Child Assessment. Moos and C.

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Holahan, Environmental Assessment. Instructor Resources Description Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs.

Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up.

Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts.

Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies.

Intended as a text for graduate or advanced undergraduate courses in research methods design in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended. Reviews "A classic resource continues to improve!

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Sophisticated theoretical and methodological grounding, but accessible to the beginning researcher. A must-have resource for any advanced undergraduate or graduate course in research methods.

Wegener, Ohio State University, USA "This outstanding textbook blends the Donald Campbell tradition of adhering to fundamental concepts of validity, with new research practices.This compendium is a major source of information for professional practitioners, researchers in psychology, and for anyone interested in applied psychology.

Free Shipping No minimum order. Questionnaire Design and Scale Construction Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled.

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